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Definition: "Marketing is the process of conceiving, pricing, promoting, and distributing of, ideas, goods or services, to create exchanges that benefit consumers and organizations. To accomplish skillful marketing we mix the blend of these four responsibilities." - Submitted by our Marketing Editor read more

 

 

YOUR BUSINESS

 

  • When we think of marketing our business, it involves much more than just placing advertising in newspapers, magazines, the Internet, radio or TV, we also have to fine-tune our marketing to the objectives of our business. To read an excellent article called "Set Your Marketing Objectives" read more

 

  • When it comes to marketing and promoting your business using the various channels of communications and media currently available, you basically have two choices.
    • Use your own staff and existing personnel and undertake your marketing campaign "in-house" and employ the various resources and facilities listed on our Marketing pages, which have all been tried and tested and are confidently recommended by our firm.
    • Or you can use the services of a reputable and successful marketing firm such as Delamere Marketing. The choice is yours, but in today's competitive market you cannot ignore the need for a positive and aggressive marketing policy if you want your business to succeed and grow.

 

  • All business owners need to be aware of the best tools to accomplish the goal of marketing their online or offline business therefore we have listed the various tools available that will help you accomplish that goal. For a comprehensive list of the recommended products and services click here

 

  • Delamere Marketing & Communications Services - Due to increasing demand for market research, preparation of press releases for small to medium size businesses, Delamere-Pennine Associates, Marketing Division, offers a high quality press release distribution service now available for an affordable price. We also provide multimedia solutions distributing audio, video and photos submitted with the news releases. Please visit the Delamere Marketing and Communications website for a closer look at our services, clients, and resources offered.


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CONSUMER FEEDBACK & RESEARCH

 

  • Editor's Note: This section also includes the area of "Customer Experience Management" (CEM)

 

 

  • Great Marketing Tool to Identify Site Visitor's Location - This is great marketing tool and is a geo IP solution to help you to identify visitor's geographical location, i.e. country, region, city, latitude, longitude, ZIP code and etc using a proprietary IP address lookup database and technology. This is a service that helps businesses better understand their customers, markets and help them gain a competitive edge. Read more.

 

  • Identification & Evaluation of Site Visitors - Our WatchWise service is now providing eMarketers, Web Site Owners and Advertisers with real-time business analytical solutions. WatchWise, Inc develops new proprietary analytical solutions intended for identification and evaluation of web site visitors information needs. Signing up with WatchWise services you are giving yourself, and your company access to the highest quality services available anywhere. You are welcome to try out the services before you decide to purchase them. Currently, we offer a 10 day free introductory service, with no obligation. After your free trial, you can decide to extend your WatchWise service. Read more.

 

  • Web Analytics - Our service Compete.com is a new breed of web analytics company. Powered by the largest pool of online consumer behavior data in the industry, and is the only online competitive intelligence service that combines site and search analytics in one site to help you quickly master online marketing We have a diverse sample of 2,000,000+ U.S. Internet users that have given us permission to analyze the web pages they visit and ask them questions via surveys. We're betting that the insights we create from consumers' online behavior - whether they're watching, searching, shopping or socializing - is valuable for companies who are looking to radically improve their marketing. We think that web analytics means analyzing what consumers do across the entire web, not just what they do within a particular site, and that marketers can use this rich information across the entire company, not just for online media planning or site design decisions. How are your competitors driving search traffic?

 

  • Market Sector Reports - MSC has 18 years of experience in working with many companies - ranging from start-up small businesses through to global corporations. Our experts are the key to MSC's success. We bring together, on every project, a combination of technical, financial and marketing analysts, and sector experts who lead the field. Our teams are experienced, able to think on their feet, and have the knowledge to make any collaboration both enjoyable and productive. MSC adds value through its knowledge, methodologies and extensive network. We offer Market Sector Reports. These reports can be purchased from MSC to assist you to maintain the competitive edge, pinpoint opportunities and prepare you for an uncertain market, read an example of our reports. What is the future for Data Centres? Click here for the full report.

 

  • Marketing Tools - We now offer powerful tools to easily collect, manage and promote customer feedback, improving customer service, strengthening customer relationships and building trust. RatePoint also includes Email Marketing & Survey tools and is designed to meet the special needs of small and medium sized businesses. You can collect business reviews, send great looking email newsletters and promotions, and create surveys all in one easy-to-use package. RatePoint can help your business grow. Learn more and receive a FREE 30-day trial today.